Privacy policy

Effective Date: July 10, 2026

Welcome to Optic Glow Co. ("Optic Glow Co.", "we", "our", or "us"). We value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit https://www.opticglowco.com (the "Website"), purchase our products, communicate with us, or otherwise interact with our services.

Please read this Privacy Policy carefully. By accessing or using our Website, creating an account, placing an order, subscribing to our communications, or otherwise providing your information to us, you acknowledge that you have read and understood the practices described in this Privacy Policy.

If you do not agree with any part of this Privacy Policy, please discontinue use of our Website and services.

1. Information We Collect

The information we collect depends on how you interact with our Website and services. Some information is provided directly by you, while other information is collected automatically through your device, browser, and usage of our Website.

We may collect information in the following categories.

Personal Identification Information

When you place an order, create an account, subscribe to our newsletter, contact customer support, or otherwise communicate with us, we may collect personal information including:

Full name
Email address
Telephone number
Billing address
Shipping address
Company name (if applicable)
Order history
Customer preferences
Account login credentials
Communication preferences

Providing this information is voluntary. However, certain information is necessary to process purchases, deliver products, respond to inquiries, and provide customer support.

Payment Information

When making purchases through our Website, payment information is securely processed by our trusted third-party payment providers.

Depending on your chosen payment method, payment providers may collect information including:

Credit or debit card details
Billing information
Payment authorization information
Transaction identifiers
Fraud prevention data

Optic Glow Co. does not store complete credit card numbers or sensitive payment credentials on our servers.

Order Information

Whenever you purchase products from our Website, we may collect information relating to your transaction, including:

Products purchased
Purchase date
Order value
Shipping method
Delivery status
Returns
Exchanges
Refund requests
Customer service interactions regarding purchases

This information allows us to fulfill orders, improve customer service, maintain accurate records, and comply with applicable legal obligations.

Account Information

If you create an account on our Website, we may collect information such as:

Username
Password (stored securely in encrypted form)
Saved shipping addresses
Wishlist items
Purchase history
Account preferences
Marketing preferences

Maintaining an account allows you to enjoy a faster checkout experience, access previous orders, manage subscriptions, and receive personalized recommendations.

Communications

When you contact us by email, live chat, contact forms, social media, or any other communication channel, we may collect information including:

Your name
Contact information
Copies of your correspondence
Customer support requests
Chat transcripts
Attachments you voluntarily provide

We retain these communications to improve customer service, resolve disputes, maintain business records, and train our support team.

Product Reviews and User Content

If you submit product reviews, testimonials, photographs, videos, or other content through our Website or social media channels, we may collect:

Your name or display name
Review content
Product ratings
Uploaded media
Date of submission

By submitting such content, you grant Optic Glow Co. permission to display, reproduce, and use your submissions in accordance with our Terms of Service.

2. Information Collected Automatically

Like most modern ecommerce websites, we automatically collect certain information when you visit our Website.

This information helps us understand how visitors interact with our Website, improve performance, detect fraudulent activity, personalize shopping experiences, and maintain the security of our services.

Automatically collected information may include:

IP address
Browser type and version
Device type
Operating system
Language settings
Internet service provider
Date and time of your visit
Pages viewed
Products viewed
Time spent on pages
Navigation paths
Referral URLs
Search terms used on our Website
Shopping cart activity
Exit pages
Click behavior
Session identifiers

This information generally does not directly identify you but may become associated with your account when you are logged in or make a purchase.

Device Information

We may also collect technical information regarding the device used to access our Website, including:

Device model
Screen resolution
Browser settings
Operating system version
Device identifiers
Network information
Approximate geographic location based on IP address

This information helps us optimize our Website for different devices, browsers, and screen sizes while enhancing security and preventing fraudulent transactions.

Log Files

Like many websites, our servers automatically create log files whenever our Website is accessed.

Log files may include:

IP addresses
Browser requests
System activity
Error reports
Access times
Device identifiers
Website performance metrics

These logs are used for troubleshooting, analytics, fraud detection, system administration, and maintaining the security and integrity of our Website.

Location Information

Depending on your device settings and browser permissions, we may collect approximate location information derived from:

IP address
Shipping address
Billing address
Device location services (only if permission has been granted)

We use this information to:

Display localized content
Estimate shipping costs
Prevent fraudulent transactions
Comply with applicable laws
Improve customer experience

We do not continuously track your precise geographic location without your explicit permission.

3. Cookies and Tracking Technologies

Optic Glow Co. uses cookies and similar technologies to improve the functionality, performance, and security of our Website while providing a more personalized shopping experience.

Cookies are small text files stored on your computer, smartphone, tablet, or other device when you visit a website. They allow websites to recognize returning visitors, remember preferences, maintain shopping carts, and gather analytics regarding website usage.

In addition to cookies, we may use technologies such as web beacons, pixels, tags, scripts, software development kits (SDKs), local storage, and similar tracking technologies.

These technologies may collect information including:

Browser type
Device identifiers
IP address
Shopping activity
Pages viewed
Products viewed
Time spent on pages
Referring websites
Click behavior
Purchase activity
Marketing interactions

Types of Cookies We Use

Essential Cookies

Essential cookies are necessary for the operation of our Website. These cookies enable core functionality such as:

Secure login
Shopping cart functionality
Checkout process
Fraud prevention
Security authentication
Account management
Website navigation

Without these cookies, certain features of our Website may not function correctly.

Functional Cookies

Functional cookies remember your preferences and choices to improve your shopping experience.

Examples include:

Preferred language
Currency selection
Saved login sessions
Wishlist preferences
Previously viewed products
Personalized settings

Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website.

These cookies collect information such as:

Number of visitors
Popular pages
Visitor flow
Bounce rate
Session duration
Product engagement
Search behavior
Website performance

The information collected is generally aggregated and used to improve our Website and customer experience.

Advertising Cookies

Advertising cookies allow us and our advertising partners to deliver more relevant advertisements.

These cookies may be used to:

Display personalized advertisements
Measure advertising performance
Limit repetitive advertisements
Build audience segments
Retarget previous visitors
Understand marketing effectiveness

Advertising partners may combine information collected through our Website with information collected from other websites.

Shopify Cookies

Our Website is powered by Shopify.

Shopify automatically places certain cookies that are necessary to operate an online store, including cookies used for:

Shopping cart functionality
Secure checkout
Fraud detection
Customer authentication
Store performance
Session management
Order processing

Additional information regarding Shopify's privacy practices can be found by reviewing Shopify's own Privacy Policy.

Google Analytics

We use Google Analytics to better understand how visitors interact with our Website.

Google Analytics may collect information including:

IP address (subject to applicable anonymization settings)
Browser information
Device information
Geographic region
Referral source
Pages visited
Time spent on pages
Purchase behavior
Conversion data
User interactions

Google Analytics helps us:

Improve Website usability
Measure traffic
Analyze customer behavior
Optimize marketing campaigns
Identify technical issues

Google may use the collected information according to its own Privacy Policy.

You may opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-on or adjusting your browser settings.

Google Ads

We may use Google Ads and related advertising services to display advertisements across Google's advertising network.

Google may use cookies and similar technologies to:

Measure advertising effectiveness
Deliver personalized advertisements
Track conversions
Build audience segments
Provide remarketing campaigns

Google's advertising technologies operate under Google's own privacy practices.

Meta (Facebook & Instagram) Pixel

Our Website may use Meta Pixel to better understand advertising performance and customer interactions.

Meta Pixel may collect information such as:

Website visits
Product views
Shopping cart activity
Purchases
Device information
Browser information
Advertising interactions

This information allows us to:

Measure campaign performance
Optimize advertising
Build custom audiences
Deliver personalized advertisements
Conduct remarketing campaigns

Meta processes this information according to its own Privacy Policy.

Email Marketing Technologies

If you subscribe to our newsletter or promotional communications, we may use tracking technologies to determine:

Whether emails are opened
Links clicked
Device used
Approximate location
Time of engagement

This information helps us improve our email communications and provide content more relevant to our customers.

SMS Marketing

If you voluntarily enroll in our SMS marketing program, we may collect information necessary to provide text messaging services, including:

Mobile phone number
Messaging preferences
Delivery confirmations
Interaction history

SMS communications may include order updates, promotional offers, product announcements, and abandoned cart reminders where permitted by applicable law.

You may opt out of SMS communications at any time by following the unsubscribe instructions included in our messages.

Managing Cookies

Most web browsers allow you to control cookies through browser settings.

Depending on your browser, you may be able to:

Delete existing cookies
Block future cookies
Receive notifications before cookies are stored
Restrict third-party cookies
Disable advertising cookies

Please note that disabling cookies may affect the functionality of certain portions of our Website, including shopping cart features, account login, checkout, and personalized experiences.

4. How We Use Your Information

We collect and process personal information only where we have a legitimate business purpose or another lawful basis to do so.

Depending on how you interact with our Website, we may use your information for purposes including:

Processing and fulfilling orders
Delivering purchased products
Verifying payments
Preventing fraudulent transactions
Providing customer support
Managing customer accounts
Responding to inquiries
Improving our products and services
Personalizing your shopping experience
Sending transactional emails
Sending shipping notifications
Processing returns and refunds
Managing warranties
Providing technical support
Conducting quality assurance
Monitoring Website performance
Performing analytics and research
Detecting security incidents
Protecting against unauthorized access
Enforcing our Terms of Service
Complying with legal obligations
Maintaining business records
Improving product recommendations
Measuring marketing effectiveness
Conducting promotional campaigns
Delivering newsletters and promotional communications (where permitted by law or with your consent)

We may also aggregate or anonymize information so that it can no longer reasonably identify an individual. Aggregated or de-identified information may be used for business analytics, research, product development, and reporting without limitation.

5. Legal Basis for Processing Personal Data

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with similar privacy laws, we process your personal information only when we have a lawful basis to do so.

Depending on the circumstances, our legal basis may include:

Performance of a Contract

We process your information when necessary to fulfill our contractual obligations, including:

Processing orders
Shipping products
Providing customer support
Managing your account
Processing refunds
Administering warranties

Legitimate Business Interests

We may process personal information where necessary for our legitimate interests, provided those interests do not override your rights and freedoms.

Examples include:

Improving our Website
Preventing fraud
Maintaining security
Analyzing customer behavior
Enhancing products and services
Managing internal operations
Conducting business analytics

Consent

In certain situations, we rely on your consent before processing personal information, including:

Marketing emails (where required)
SMS marketing
Certain cookies
Personalized advertising
Location services

You may withdraw your consent at any time. Withdrawal of consent does not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process your information where necessary to comply with applicable laws, regulations, court orders, or governmental requests.

Protection of Vital Interests

In limited circumstances, we may process personal information where necessary to protect the vital interests of an individual or another person.

6. How We Share Your Information

Optic Glow Co. values your trust and does not sell your personal information for monetary compensation. However, in order to operate our business and provide our products and services, we may share your information with trusted third parties under the circumstances described below.

We require our service providers to maintain appropriate security measures and to process your personal information only for the purposes specified by us and in accordance with applicable privacy laws.

Service Providers

We work with carefully selected third-party service providers who assist us in operating our Website and conducting our business.

These providers may perform services including:

Website hosting
Ecommerce platform management
Payment processing
Order fulfillment
Shipping and logistics
Customer support
Email communications
SMS messaging
Data analytics
Fraud detection
Marketing automation
Advertising management
Customer relationship management (CRM)
Cloud storage
Security monitoring

These providers receive only the information necessary to perform their services and are contractually required to protect your personal information.

Shopify

Our online store is hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services.

As part of operating our store, Shopify may process information including:

Customer account details
Billing information
Shipping information
Order history
Payment processing information
Website usage information
Device information
Shopping cart information

Shopify processes this information according to its own privacy practices and security standards.

Payment Processors

Payments made through our Website are processed by secure third-party payment providers.

Depending on your chosen payment method, these providers may process information including:

Name
Billing address
Payment method
Credit or debit card details
Bank account information
Transaction amount
Purchase details
Fraud prevention information

Optic Glow Co. does not store your complete payment card information on its own servers.

Payment processors operate under their own privacy policies and security requirements.

Shipping and Fulfillment Partners

To deliver your purchases, we may share necessary information with shipping carriers and logistics providers.

This information may include:

Recipient name
Shipping address
Telephone number
Email address (where required)
Package details
Delivery preferences

Shipping partners use this information solely for the purpose of delivering your order and managing shipment-related services.

Marketing Partners

Where permitted by law, we may work with marketing and advertising partners to better understand customer interests and improve the effectiveness of our advertising campaigns.

Information shared may include:

Device identifiers
Advertising identifiers
Website interactions
Purchase events
Conversion information
Audience segmentation data

These partners may use cookies, pixels, and similar technologies to measure campaign performance and display advertisements that may be relevant to your interests.

Analytics Providers

We may share limited technical information with analytics providers to better understand Website performance and customer behavior.

Analytics providers may process information including:

Browser information
Device type
Session duration
Traffic sources
Geographic region
Website interactions
Purchase activity
Navigation behavior

This information helps us improve the design, functionality, and performance of our Website.

Customer Support Providers

We may use third-party customer service platforms to assist with customer inquiries.

These providers may have access to information including:

Customer name
Email address
Order history
Support requests
Chat conversations
Attachments
Customer satisfaction surveys

This information is used solely to provide customer support and improve our services.

Business Transfers

If Optic Glow Co. is involved in a merger, acquisition, financing, restructuring, asset sale, bankruptcy proceeding, or other business transaction, your personal information may be transferred as part of that transaction.

Any acquiring entity will be required to honor the commitments contained in this Privacy Policy or provide you with notice of any material changes.

Legal Requirements

We may disclose your personal information when we believe such disclosure is necessary to:

Comply with applicable laws
Respond to lawful requests from government authorities
Comply with court orders
Protect our legal rights
Enforce our Terms of Service
Investigate suspected fraud
Prevent illegal activity
Protect the safety of our customers
Defend against legal claims
Protect the security and integrity of our Website

Business Advisors

We may disclose limited information to professional advisors including:

Attorneys
Accountants
Auditors
Financial advisors
Insurance providers

Such disclosures occur only where reasonably necessary for legal, financial, compliance, or operational purposes.

With Your Consent

In situations not described within this Privacy Policy, we will seek your consent before sharing your personal information where required by applicable law.

7. Third-Party Services

Our Website may integrate with or contain links to services operated by third parties.

These services may include:

Shopify
Google
Meta (Facebook and Instagram)
Payment providers
Shipping providers
Email marketing platforms
SMS marketing providers
Customer review platforms
Customer support systems
Social media platforms

Each third-party service operates under its own privacy practices and terms.

Optic Glow Co. is not responsible for the privacy practices, policies, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party service before providing personal information.

8. Payment Processing

To securely process payments, we rely on trusted third-party payment providers.

Payment information is transmitted using industry-standard encryption technologies and secure payment gateways.

Depending on your selected payment method, payment providers may collect:

Cardholder name
Billing address
Card information
Bank account details
Transaction identifiers
Fraud prevention information
Payment authentication information

Optic Glow Co. does not have access to or retain your complete payment card numbers.

Payment providers maintain their own privacy and security policies governing the handling of payment information.

9. Marketing Communications

If you subscribe to receive marketing communications, we may send you:

Promotional emails
Product announcements
Exclusive offers
Seasonal promotions
Company news
Educational content
Shopping recommendations
Cart reminders (where permitted)

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link contained in our emails or by contacting us directly.

Please note that even if you opt out of promotional communications, we may continue sending transactional communications relating to:

Orders
Shipping updates
Returns
Refunds
Account notifications
Security alerts
Customer service matters

These transactional communications are necessary to provide our services.

10. Customer Accounts

Creating an account on our Website allows you to access additional features and services.

Account holders may be able to:

Track orders
View purchase history
Save addresses
Manage preferences
Save favorite products
Faster checkout
Manage subscriptions

You are responsible for maintaining the confidentiality of your login credentials.

You agree to notify us immediately if you believe your account has been accessed without authorization or if your credentials have been compromised.

Optic Glow Co. is not responsible for losses resulting from unauthorized access caused by your failure to protect your account credentials.

11. User-Generated Content

Our Website may allow customers to submit:

Product reviews
Ratings
Testimonials
Photographs
Videos
Comments
Social media content

Any information you voluntarily publish in public areas of our Website may become publicly accessible.

By submitting user-generated content, you grant Optic Glow Co. a non-exclusive, worldwide, royalty-free license to use, reproduce, publish, display, modify, distribute, and promote such content in connection with our business, marketing, and Website operations, subject to applicable law.

Please avoid submitting sensitive personal information in publicly visible content.

We reserve the right, but are not obligated, to remove content that violates our Terms of Service or applicable laws.

12. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

The length of time we retain information depends on several factors, including:

The nature of the information collected
The purpose for which it was collected
Legal and regulatory requirements
Accounting and tax obligations
Fraud prevention requirements
Dispute resolution needs
Enforcement of our agreements

For example, we may retain:

Customer account information while your account remains active
Order and transaction records as required by tax, accounting, and legal obligations
Customer support communications for quality assurance and dispute resolution
Marketing preferences until you unsubscribe or request deletion where applicable

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and industry best practices.

13. International Data Transfers

Optic Glow Co. is based in the United States. If you access our Website from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States or in other countries where our service providers operate.

These countries may have data protection laws that differ from those in your country of residence.

Where required by applicable law, we implement appropriate safeguards to protect personal information transferred internationally, including contractual safeguards and other legally recognized transfer mechanisms.

By using our Website or providing personal information to us, you acknowledge that your information may be transferred internationally as described in this Privacy Policy.

14. Data Security

Protecting your personal information is an important priority for Optic Glow Co.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.

Our security measures may include:

SSL/TLS encryption
Secure payment gateways
Encrypted data transmission
Password protection
Access controls
Firewall protection
Security monitoring
Fraud detection systems
Regular software updates
Restricted employee access based on business need

Although we strive to protect your information using commercially reasonable security practices, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security, and you provide information to us at your own risk.

If we become aware of a data breach affecting your personal information, we will take appropriate action consistent with applicable laws, including providing required notifications where necessary.

15. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include the ability to:

Request access to your personal information
Correct inaccurate or incomplete information
Request deletion of your personal information
Request a copy of your personal information
Object to certain processing activities
Restrict processing of your information
Withdraw consent where processing is based on consent
Opt out of marketing communications
Request portability of your personal information where applicable

To exercise any applicable privacy rights, please contact us using the information provided at the end of this Privacy Policy.

We may request additional information to verify your identity before responding to your request.

16. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Subject to applicable law, California residents may have the right to:

Know the categories of personal information we collect
Know the sources from which personal information is collected
Know the purposes for collecting or using personal information
Know the categories of third parties with whom personal information is shared
Request access to specific personal information collected about them
Request correction of inaccurate personal information
Request deletion of personal information, subject to legal exceptions
Limit certain uses of sensitive personal information where applicable
Receive equal service and pricing regardless of exercising privacy rights

Optic Glow Co. will not discriminate against you for exercising your rights under applicable privacy laws.

To submit a California privacy request, please contact us using the information listed below.

17. GDPR Rights

If you reside in the European Economic Area (EEA), the United Kingdom, or another jurisdiction where similar privacy rights apply, you may have rights including:

Right of access
Right to rectification
Right to erasure ("Right to be Forgotten")
Right to restrict processing
Right to object
Right to data portability
Right to withdraw consent
Right to lodge a complaint with your local data protection authority

We will respond to verified requests within the timeframes required by applicable law.

18. Managing Your Cookie Preferences

Most web browsers allow you to manage cookie preferences through browser settings.

Depending on your browser, you may choose to:

Delete stored cookies
Block future cookies
Disable third-party cookies
Receive notifications when cookies are placed
Limit advertising cookies

Please note that disabling cookies may affect certain features of our Website, including shopping cart functionality, account login, checkout, and personalized experiences.

Where required by law, we provide mechanisms for you to manage certain cookie preferences when visiting our Website.

19. Children's Privacy

Our Website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

If we become aware that we have collected personal information from a child without appropriate parental consent where required, we will take reasonable steps to delete that information promptly.

If you believe a child has provided personal information through our Website, please contact us immediately.

20. Third-Party Websites

Our Website may contain links to third-party websites, applications, or services for your convenience.

Once you leave our Website, this Privacy Policy no longer applies.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any website you visit before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or operational needs.

When material changes are made, we will update the "Effective Date" at the top of this page.

Where required by law, we may provide additional notice of significant changes through our Website or other appropriate communication methods.

Your continued use of our Website following the posting of an updated Privacy Policy constitutes your acceptance of the revised policy to the extent permitted by applicable law.

22. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the information below.

Optic Glow Co.

Mailing Address:
123 Mainsail Cir
Alabaster, Alabama 35007
United States

Email:
info@opticglowco.com

We will make reasonable efforts to respond to privacy-related inquiries as promptly as possible and in accordance with applicable law.

Your Consent

By accessing or using the Optic Glow Co. Website, creating an account, purchasing products, subscribing to communications, or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and processing of your information as described herein, subject to applicable law.

If you do not agree with this Privacy Policy, please discontinue use of our Website and services.